THE YEAR OF THE L'ETO BRIDE

We've been a little busy - traveling, creating new collections and MAKING CHANGES in bridal industry and within the company itself as well. We are in the midst of a global pandemic and unprecedented lockdowns, but we wanted to share our latest adventures with you! Because while everything has slowed down we have sped up in order to bring you L'eto Bride, like you've never seen her before.

SO WHAT HAVE WE BEEN UP TO ?

We can't stop reliving our earlier traveling days - roaming through the streets of Paris to shoot the latest collection LA EUROPA, feels like a distant dream… If it weren't for the photo evidence, we may not have believed it was only a year ago. The world and life itself seems so different now, lockdowns, silence and a slower more considered pace has replaced a life of to-do-lists and adventures. We were busy doing so much, yet taking in so little. It has been nice to reflect on this time in one of our favourite cities to learn just how important travel is for us here at L'eto-  to immerse ourselves in foreign lands and cultures. The adventure that comes with being plunged into the unknown, this is what has always fueled L'eto; her brave spirit and unique voice, this is what makes us excited about the future... where to go next (when they let us!)

THE REVOLUTION

In case you haven't yet heard, we've started a bridal revolution and it couldn't have come any sooner. We are so proud to be one of the founders of the new wave of bridal, The Post Modernists - the new form of bridal market. If you haven't yet heard the news, we teamed up with the competition where five women in bridal created a Bridal Revolution. A new space in bridal where we will showcase our collections side by side and stand united in order to reshape and redefine the world of bridal, bringing fashion, art and respect back to the process and story of good design.

It was this movement that helped L'eto make the most important decision yet, moving all of our production back into Australia, making more conscious and considered decisions about our brand, the designs and our collections. We are so thrilled to have brought everything back home, as difficult as it is we believe more than ever in resurrecting the dying art trade of fashion onto Australian shores. The more of us who bring things back home, the greater the demand and hopefully we can collectively begin to rebuild the fashion industry back to Australia. 

ALL AUSTRALIAN 

It is an honour to now say that L'eto Bridal is an all Australian bridal label that is determined to make love cool again - from the very beginning right through to the end of Production. We won't lie, this was a huge challenge, but our time in isolation was not wasted. We went back to the drawing board and carefully reconsidered our brand - who we wanted to be. We hope to be one of the Australian fashion labels that helps to rebuild the fashion trade on shore and create more opportunities for growth in the future. We are currently working on our new collection in our very own atelier at Sydney’s Northern Beaches and cannot wait to unveil the new and very reconsidered look of L’eto.

#COVIDLIFE

We've had to cancel London, we've had to cancel appointments, we've had to cancel overseas production. It sounds like a lot of bad news at once, but we've gone glass half full on this one! Instead of waiting for the world to get back to business, we've been peeling back the layers of our business and the bridal business all at once. What did we find? We could do better and so we have. Our Post Modernist London show is only the beginning of a very important message we were trying to send, that bridal is for everyone and yet not everyone was represented. That bridal should be an extension of fashion and yet it seems to lack the variety and story telling of the high-end fashion world. That important conversations with other designers, artists and creatives is the key to growing the world of bridal and L'eto is very honoured to be part of this history - to create a post-modern form of bridal, a form that is distinctive to high-end, fashion inspired, conscious art-making processes. Follow L'eto's journey into the post-modern world of bridal and stay up to date with all things The Post Modernists.

NEW COLLECTIONS

Apart from starting new revolutions, new on-shore production teams and new ways of doing bridal, we have been busy at work creating new vibes. L'eto is all about making love cool, yet never before have we loved the designing process so much- just what makes us so cool. It is the carefully considered textures, fibres and fall of our designs. Stay tuned to see the latest L'eto collection and in the meantime, you can always book an appointment with us here at L'eto to take you through our world of cool, post-modern bridal.

L’eto Bridal Team x